1

Make full use of the digital multimedia experimental platform built by our institute to carry out cross-media integrated advertising teaching activities, so as to cultivate integrated marketing communication talents with cross-media operation, so as to facilitate the employment of students.

2

The hospital currently has a digital multimedia experimental platform, including a digital editing station (Medianews On Line, MOL), Mingbao News, Mingchuan TV Station, Mingchuan Wireless Radio Station (FM 88.3), Mingchuan Network TV Station, Mingchuan Network Broadcasting station, virtual studio and information communication research center, integrated marketing communication center, cross-strait communication research center and industry-university cooperation center, so as to cultivate integrated marketing communication specialists with both theory and practice in advertising, public relations and marketing planning talent.

3

At present, all internship media have completed e-installation, and through e-network, combining all media resources, a cross-media network platform has been established to cope with the new trends of the digital age.

4

The department and other departments and research institutes of the college uphold the principle of resource sharing, regardless of faculty, teaching or research, to carry out cross-field integration and interactive support, which not only provides students with excellent teaching quality, but also promotes teachers to conduct interdisciplinary research and integration.

5

The digital editorial platform will display the students' works inside and outside the school, and the interaction between the academic circle and the industry can be carried out through this platform, so as to achieve the teaching goal of combining theoretical education with practical exercises; students are encouraged to participate in various competitions, such as the Times Golden Calf Award, CAS Excellent Agricultural Products College Advertising Creative Competition, Lexus Campus Business Case Competition, TAA Creative Strategy Proposal Competition, Campus Public Relations Proposal Competition, Philips Campus Talent Recruitment Competition, Winner Project Competition, Xianshi PR New Talent Award and Taiwan Advertising Festival, etc., To train students to become creative professionals in integrated marketing communication.

6

The course design shows multiculturalism (such as teaching in English), and encourages students to go overseas for academic exchanges, including mainland China, and to participate in various academic activities such as seminars and lectures, so as to implement the educational goals of an international perspective.