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Project Headquarters & Northern Region Center – Ming Chuan University
Project Director Chen Bo-Yu
Professor and Dean of the School of Communication, Chair of the Department of Advertising and Strategic Marketing, Ming Chuan University
Co-Director of the Ministry of Education Youth Development Administration’s Career Counseling Implementation Project (Northern Region)
Director of the Ministry of Labor’s University Employment Program
Director of the Ministry of Education Youth Development Administration’s Career Counseling Grant Program
Expert Judge for the IAI International Advertising Awards, Executive Editor of the Journal of Communication Management
Email: chenboy@mail.mcu.edu.tw
Extension: 02-2882-4564 #2787
Co-Director Chang Shu-Fei
Associate Professor, Department of New Media and Communication Administration, and Chair of the Bachelor’s Degree Program in Journalism and Mass Communication, Ming Chuan University
Instructor for the "New Media Marketing" course at the National Academy of Civil Service
Judge for the "Insurance Faith, Hope, and Love Award – Best Integrated Communication Award"
Expert Reviewer for projects under the Mainland Affairs Council (Executive Yuan)
Judge for the Silver Power News Award
Email: sfchang@mail.mcu.edu.tw
Extension: 02-2882-4564 #2415
Team Member Wang Wan-Chia
Assistant Professor, Department of Advertising and Strategic Marketing, Ming Chuan University
Language Literacy Test Designer, Research Center for Testing and Assessment, National Academy for Educational Research
Copywriter and Planner, Zhifu Advertising Co., Ltd.
Email: vivimay999@gmail.com
Extension: 02-2882-4564 #2510
Project Assistant Wu Pei-Ju
Email: irenewu@mail.mcu.edu.tw
Extension: 02-2882-4564 #2419
Central Region Center – Providence University
Central Region Project Director Professor Li Ming-Ying
Vice Dean, College of Humanities and Social Sciences, Providence University
Professor and Chair, Department of Mass Communication, Providence University
Co-Directors
Assistant Professor Chen Ming-Mei, Department of Mass Communication, Providence University
Assistant Professor Chen Yun-Ju, Department of Mass Communication, Providence University
Southern Region Center – I-Shou University
Southern Region Project Director Professor Chen Chen-Yuan
President, I-Shou University
Co-Directors
Professor Hou Cheng-Nan, Department of Mass Communication, I-Shou University
Associate Professor Cheng Chiung-Yueh, Department of Mass Communication, I-Shou University
Associate Professor Lin Chung-Neng, Chair, Department of Mass Communication, I-Shou University
Higher Education Goals
· Enhance media literacy in higher education and cultivate independent judgment skills.
Key Focus Areas
· Strengthening foundational media literacy education and critical thinking skills.
· Enhancing teacher training and expanding implementation capacity.
· Utilizing diverse channels to promote media literacy among the general public.
Implementation Strategies
· Develop reference teaching materials and organize promotional activities.
· Provide professional development programs and collaborate with public and private sectors for awareness campaigns.
· Optimize online resources for media literacy education.
Background
With the acceleration of information dissemination and the rise of new social media platforms, the credibility and accuracy of information sources often carry significant risks. To effectively combat the spread of misinformation, the Executive Yuan introduced the "Misinformation Prevention Project" in December 2018. In 2019, the Ministry of Education set the goals of "enhancing civic literacy" and "developing independent judgment skills" as part of its policy initiatives.
Objectives
In 2020, the "Higher Education Media Literacy Curriculum Development Project" was launched to promote media literacy courses in universities and colleges. The project aims to establish regional resource centers, create a media literacy teaching support system, and facilitate resource sharing. Key initiatives include developing reference modules for media literacy teaching materials, training seed teachers, and fostering professional learning communities for educators. The project continuously refines its implementation strategies to align with policy goals.
Project Initiatives
· Develop reference modules for media literacy teaching materials in higher education.
· Plan and conduct training programs based on thematic course modules.
· Integrate and expand media literacy teaching resources.
· Build and enhance a database of trained media literacy educators.
· Design mechanisms and activities for promoting media literacy courses to encourage teacher participation.