Project Summary
In response to the literacy teaching concept of the 2019 curriculum, and in response to the new normal after the epidemic, the goal of this project is to recreate the basic courses of the School of Communication and integrate courses common across the School. By redesigning and renovating courses in the field of communication, redrawing the knowledge map, cultivating students' basic ability to become omni-media communicators, refining storytelling techniques, and being familiar with the tools used by various communication platforms, students are enabled to apply the knowledge learned in the classroom to practical life and industry.
In recent years, with the rise of Martech marketing technology, the combination of new technology and communication strategies requires the ability to tell stories and innovate on practical cases. In this way, teachers and students can replace lectures with actions and guide creativity with thinking in task-oriented teaching.
To this end, this plan promotes the cultivation of students’ humanistic exploration of storytelling. The benchmark targets are the School of Communication of Boston University, the School of Communication of the University of Miami, and the School of Journalism and Communication of the University of Florida. Through digital creation and marketing, the plan is aligneed with the post-pandemic world, and is exploring research on the implementation of the 2019 syllabus. Training students to become storytellers helps them understand and feel the content conveyed through stories, and start a dialogue with the world.
Related Reports
The innovation of the School's curriculum won the XPlorer program subsidy from the Ministry of Education
https://www.week.mcu.edu.tw/42144/
The Rise of Marketing Technology, Exploration Plan on the Road
https://www.week.mcu.edu.tw/42513/
Project Team Profile
Principal Investigator
Chen, Po-Yu
Ming Chuan University Full-time Professor, Dean of the School of Communication and Director of the Department of Advertising and Strategic Marketing
The Youth Development Agency of the Ministry of Education promotes the implementation plan of career counseling in colleges and universities-North District Project Co-host
Host of the Ministry of Labor's College Employment Study Program
Host of the Career Guidance Subsidy Program promoted by the Youth Development Agency of the Ministry of Education
The Thirteenth Council Member of the Chinese Communication Society
Expert judge of IAI International Advertising Award Executive Editor of Journal of Communication Management
chenboy@mail.mcu.edu.tw
extension
02-2882-4564# 2787
Co-Principal Investigator
Chen, Chia-Hui
Full-time associate professor and director of the Department of New Media and Communication Management, Ming Chuan University
lhchen@mail.mcu.edu.tw (link sends e-mail)
extension
02-2882-4564# 2102
Co-Principal Investigator
Du, Sheng-Tsong
Full-time Associate Professor and Head of the Department of Radio and Television
shengtsung@yahoo.com(link sends e-mail)
extension
0935341436
Program full-time assistant
Xu Wanzhen
judy45@mail.mcu.edu.tw
extension
02-28824564#2419
Project Summary
In response to the literacy teaching concept of the 108 curriculum, and in response to the new normal after the epidemic in the future, the goal of this project is to recreate the basic courses of the School of Communication and integrate the common courses of the school. By redesigning and renovating courses in the field of communication, redrawing the knowledge map, cultivating students' basic ability to become all-media communicators, refining storytelling techniques, and being familiar with the tools used by various communication platforms. To enable students to apply the knowledge learned in the classroom to practical life and industry.
In recent years, with the rise of Martech marketing technology, the combination of new technology and communication strategies requires the ability to tell stories and innovative practical cases, so that teachers and students can replace lectures with actions and guide creativity with thinking in task-oriented teaching.
To this end, this plan promotes the cultivation of students’ humanistic exploration of storytelling. The benchmark targets are the School of Communication of Boston University, the School of Communication of the University of Miami, and the School of Journalism and Communication of the University of Florida. Through digital creation and marketing, they are in line with the post-pandemic world, and are exploring and researching Carry out the implementation, inspection and research of the 108 syllabus. Train students to become storytellers, understand and feel the content conveyed through stories, and start a dialogue with the world.
related reports
The innovation machine of the school's curriculum won the XPlorer program subsidy of the Ministry of Education
https://www.week.mcu.edu.tw/42144/ (link is external)
The Rise of Marketing Technology, Exploration Plan on the Road
https://www.week.mcu.edu.tw/42513/ (link is external)
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