In 1999, Ming Chuan University established the School of Communication, with a Communication Management Graduate Program (including work experience program), Journalism Department, Radio and Television Department, Advertising Department, and Digital Information Communication Department (renamed as Communication Management Department since the 2010 academic year), and the mass communication department of the overseas youth vocational training class.
The School of Communication of Ming Chuan University split into four departments in 2014, namely Department of New Media and Communication Management, Department of Advertising and Strategic Marketing, Department of Journalism, and Department of Radio and Television.
The various departments of the Undergraduate adopt cross-media and cross-specialty teamwork, carry out media digital convergence, and set up Focused Course Programs, so students can freely match courses and create personal expertise. Our departments cultivate theoretical and practical skills major in journalism, radio, television, advertising, public relations, marketing, Internet media, media management and communication research and other professionals.
There is also a digital multimedia experimental platform, which is operated and converged by a transmedia functional team. It has trained many professionals in the communication industry which contain both theoretical and practical skills. At present, all internship media have been fully electronize.
The Undergraduate program of the School of Communication breaks with the traditional department-based teaching curriculum structure, allowing students to freely match professional courses according to their personal interests, create personal expertise, and cultivate professionals for the industry.
Our School make full use of the constructed digital multimedia experimental platform to carry out transmedia integrated teaching activities, cultivate integrated communication talents with transmedia operation, and facilitate students' employment.
At present, all internship media have completed e-installation, and through e-network, combining all media resources, and established a transmedia network platform to meet the new trends of the digital age.
The curriculum design shows a variety of choices, and students are encouraged to join overseas academic exchange program, as well as participate in various seminars and talks in academic activities, to reach the international perspective teaching goals.
