1

In response to the rise of media digitalization, audience segmentation, the application of AI and data analytics, the growing emphasis on global communication, and cross-platform integration with practical applications, the School of Communication has launched the “First-year Program in Comprehensive Media (major unspecified).” This initiative incorporates emerging media practices and research, equipping students with essential skills for the future media industry, such as short-form video production, social media strategy, and content optimization techniques.

2

By integrating generative AI into teaching, students will learn how to leverage AI technologies to enhance the efficiency and quality of content production.

3

Students are encouraged to participate in prestigious domestic and international competitions, as well as overseas exchange programs, to strengthen their global perspective, gain practical experience, and broaden their cross-cultural communication skills.

4

Core courses such as “Data Journalism and Public Opinion Analysis” and “Data-Driven Strategies for Social Media” are offered, accompanied by experimental project-based learning that allows students to apply their skills in real-world contexts.

5

A comprehensive training environment is provided, covering the full spectrum from news editing to video production, and from data analysis to marketing planning.

6

Collaboration with industry partners serves as a key pillar of learning, enabling students to engage directly in real-world projects and receive professional mentorship.