1

The department and other departments of the college uphold the principle of resource sharing, regardless of teachers, teaching, equipment or research, to provide mutual support, not only to provide students with excellent teaching quality, but also to promote teachers to conduct interdisciplinary research.

2

The course design adopts the "integrated communication" teaching method, breaking through the traditional department-based teaching method. Under the guidance of professional teachers, students can choose courses according to their own interests and career planning, create personal expertise, and major in line with the job market Talent Demand.

3

The junior and senior students in this department mainly take advertising-related professional courses. The professional courses are designed as two modules of "Integrated Marketing" and "Brand Management". The educational goals are clearly defined and in line with the current development direction of the industry.

4

The digital multimedia experimental platform set up by the hospital integrates the practice media of the whole hospital and all the resources of the four centers, which is conducive to carrying out cross-media integrated advertising and public relations teaching activities, and cultivates advertising, public relations and marketing planning with cross-media operation capabilities integrated marketing communication talents.

5

The students in this department have solid practical training, and the professional practical course planning is divided into three stages. In the first stage, off-campus internships will be carried out during the summer vacation from the sophomore to the junior year. The second stage will focus on the implementation of the "Media Practice" course in the junior year. The third stage will be for senior students to participate in the "Benchmarking Enterprise Workplace Experience" program. , develop professional practical skills.

6

Professional teachers guide students to participate in various competitions outside the school, such as the Times Golden Calf Award, 4A.Yahoo Creative Award, Lexus Campus Business Case Competition, TAA Creative Strategy Proposal Competition, Campus Public Relations Proposal Competition, Xianshi PR New Talent Award and Taiwan Advertising Festival, etc. To train students to become creative professionals.