The Integrated Marketing Communications Center (IMCC) was established in 1989 as the first on-campus practice media directly under the Department. Assist the School of Communication in cultivating professionals in the planning and management of public relations activities. By interacting with the industry, government, and academia and assisting in the process of planning various project activities, students can use this to enhance planning implementation, public relations operations, and crisis handling capabilities and problems Solving skills. The Brand Lab (BL for short) is the second on-campus practice media that was added in 2004 - the Brand Lab (BL). The aim is to cultivate practical talents in "brand design" and "marketing", teach students how to create market value with "creativity" and "marketing", and explore the "aesthetic economy" that combines human quality and cultural creativity from the design connotation. To enable students to connect with the job market and enhance their competitive advantage in the workplace.