Project Summary

In response to the literacy teaching concept of the 2019 curriculum, and in response to the new normal after the epidemic, the goal of this project is to recreate the basic courses of the School of Communication and integrate courses common across the School. By redesigning and renovating courses in the field of communication, redrawing the knowledge map, cultivating students' basic ability to become omni-media communicators, refining storytelling techniques, and being familiar with the tools used by various communication platforms, students are enabled to apply the knowledge learned in the classroom to practical life and industry.

In recent years, with the rise of Martech marketing technology, the combination of new technology and communication strategies requires the ability to tell stories and innovate on practical cases. In this way, teachers and students can replace lectures with actions and guide creativity with thinking in task-oriented teaching.

To this end, this plan promotes the cultivation of students’ humanistic exploration of storytelling. The benchmark targets are the School of Communication of Boston University, the School of Communication of the University of Miami, and the School of Journalism and Communication of the University of Florida. Through digital creation and marketing, the plan is aligneed with the post-pandemic world, and is exploring research on the implementation of the 2019 syllabus. Training students to become storytellers helps them understand and feel the content conveyed through stories, and start a dialogue with the world.

Related Reports
The innovation of the School's curriculum won the XPlorer program subsidy from the Ministry of Education
https://www.week.mcu.edu.tw/42144/ 

The Rise of Marketing Technology, Exploration Plan on the Road
https://www.week.mcu.edu.tw/42513/